We operate innovative
retail grocery stores with diverse formats, in select locations, dedicated
to serving our customer's needs while recognizing our obligations
to the community and responsibility to the environment.
Careful selection
and support of our employees personally and professionally create
an atmosphere of mutual respect, trust, and teamwork.
Quality, diversity,
and profitability drive our organizational structure and operating
systems, which fulfill our commitment to our customers, employees,
and suppliers.
An
Introduction to Our Philosophy
Every business
begins with a reason for being and develops with that purpose in
mind. We sought to distill our purpose into just a few words. Through
careful consideration of a variety of issues and related information
about businesses in general and our business in particular (including
our history of service to the community), we realized we could express
our purpose in this simple pledge: To nourish the quality of
life.
To nourish
is to keep something alive and well with food. Indeed, food is
our business and our passion. Further, to nourish the quality
of life is to stimulate, foster, or develop it. And quality of
life issues are important to everyone. We all seek a life that
is meaningful, useful, and happy. By committing ourselves and
our business to nourishing the quality of life, we help others.
By helping others, we improve ourselves.
We see our
business as an opportunity to positively impact the lives of other
people -- customers and associates. We hope you share our enthusiasm
for what we do.
Our Philosophy
Our business
exists for the benefit of our customers. This is our most basic
and important premise. We treat the customer as welcome guests.
From our point of view, the words "customer" and "guest"
are one and the same.
We offer a
great selection of top-quality products at competitive prices.
We fully guarantee
everything we sell, absolutely and without question.
We must never
lose touch with our customers. We talk with our customers and, most
importantly, listen and hear what they're saying.
We constantly
look for better ways to meet the customer's changing needs by being
creative and innovative. We believe that creativity exists in each
of us. We're committed to providing an environment that encourages
creativity and fosters teamwork as well as individuality.
We care about
our community and the environment, believing we owe our support
to the source of our livelihood.
We recognize
that mutual respect, understanding, and teamwork must exist within
our company if we are to give our best to others.
We avoid shortsightedness
and superficial values. The creation of true value is the only source
of success. We will do the right thing for the right reasons.
We are committed
to being the best that we can be. This commitment to excellence
must never end. We strive each day to better serve the needs of
our customers.
The Sailboat
The sailboat,
our company logo, represents the key elements of our vision–our
people, creativity and innovation, customer service–and our
goal: total customer satisfaction.
Three key components
support our quest to be the best we can be in nourishing the quality
of life;
Kaizen Continuous
improvement
Unami The quest for the peak of perfection
Gaman Patience and perseverance
With patience
and perseverance, we will always seek the best.
Visit
Central
Market.