We operate innovative retail grocery stores with diverse formats, in select locations, dedicated to serving our customer's needs while recognizing our obligations to the community and responsibility to the environment.

Careful selection and support of our employees personally and professionally create an atmosphere of mutual respect, trust, and teamwork.

Quality, diversity, and profitability drive our organizational structure and operating systems, which fulfill our commitment to our customers, employees, and suppliers.

An Introduction to Our Philosophy

Every business begins with a reason for being and develops with that purpose in mind. We sought to distill our purpose into just a few words. Through careful consideration of a variety of issues and related information about businesses in general and our business in particular (including our history of service to the community), we realized we could express our purpose in this simple pledge: To nourish the quality of life.

To nourish is to keep something alive and well with food. Indeed, food is our business and our passion. Further, to nourish the quality of life is to stimulate, foster, or develop it. And quality of life issues are important to everyone. We all seek a life that is meaningful, useful, and happy. By committing ourselves and our business to nourishing the quality of life, we help others. By helping others, we improve ourselves.

We see our business as an opportunity to positively impact the lives of other people -- customers and associates. We hope you share our enthusiasm for what we do.

Our Philosophy

Our business exists for the benefit of our customers. This is our most basic and important premise. We treat the customer as welcome guests. From our point of view, the words "customer" and "guest" are one and the same.

We offer a great selection of top-quality products at competitive prices.

We fully guarantee everything we sell, absolutely and without question.

We must never lose touch with our customers. We talk with our customers and, most importantly, listen and hear what they're saying.

We constantly look for better ways to meet the customer's changing needs by being creative and innovative. We believe that creativity exists in each of us. We're committed to providing an environment that encourages creativity and fosters teamwork as well as individuality.

We care about our community and the environment, believing we owe our support to the source of our livelihood.

We recognize that mutual respect, understanding, and teamwork must exist within our company if we are to give our best to others.

We avoid shortsightedness and superficial values. The creation of true value is the only source of success. We will do the right thing for the right reasons.

We are committed to being the best that we can be. This commitment to excellence must never end. We strive each day to better serve the needs of our customers.

The Sailboat

The sailboat, our company logo, represents the key elements of our vision–our people, creativity and innovation, customer service–and our goal: total customer satisfaction.

Three key components support our quest to be the best we can be in nourishing the quality of life;

Kaizen Continuous improvement
Unami The quest for the peak of perfection
Gaman Patience and perseverance

With patience and perseverance, we will always seek the best.

 

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